At IT Nation this week I am reminded that customers are a company’s best salespeople (no offense, Sales teams).
As we “cross the chasm” in building a wider MSP customer base — we have hundreds of MSP clients that service several thousand clients — we are only just starting to learn how to talk to MSPs and CSPs (cloud providers) about LogicMonitor in a way that resonates. Why is LM important to a service provider’s business? How is LM different than the traditional MSP understanding of “monitoring?”
Most service providers know monitoring as RMM (Spoiler alert! LM is not an RMM). Lucky for us, our MSP clients are helping other owner/operators better understand where RMM ends and performance monitoring begins. As MSPs look to offer cloud products and deploy co-managed IT services to reach larger customer deployments and more revenue, LM is increasingly becoming a must-have tool to support their business.
Attached is a short video interview live from IT Nation. Lyf Wildenberg, CEO of MyTech Partners describes why LM adds value to his MSP business. Excuse my bad mustache (it’s Movember!).
– Kevin McGibben is CEO at LogicMonitor.
Crystal Vaughan is an employee at LogicMonitor.
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