How HelloFresh Developed a Recipe for Operational Success

HelloFresh: A CPG Leader Facing Rapid Global Expansion

HelloFresh is a pioneering, digital-native consumer packaged goods (CPG) company delivering nutritious meal experiences to millions of customers. Since 2011, the company’s unwavering commitment to providing its customers with fresh, delicious, and nutritious meals has made it a popular choice for home cooks around the globe. 

Challenge: Maintaining Global Network Performance

But as HelloFresh’s global operations expanded, it became increasingly difficult to maintain the reliability and performance of critical network connections. The company’s previous monitoring solutions, Zabbix and Solarwinds, forced HelloFresh to adopt a reactive approach to identifying issues and left de Man’s team dependent on customers and internal employees notifying them of issues. 

This delayed discovery and resolution of outages meant that HelloFresh was at risk of serious, negative impacts on business operations and revenue. 

The Solution: Transparent Monitoring, Clear Reporting

After evaluating various options, HelloFresh chose LogicMonitor to be their powerful and reliable ally in maintaining global network performance. 

“The biggest thing for me is the transparency about network performance,” said Glenn de Man, associate director of the HelloFresh IT Fulfillment Center. “Not only uptime, but how much traffic there is on certain devices.”

Key Benefits of LogicMonitor Envision for HelloFresh

With LogicMonitor Envision embedded across all systems, de Man’s team can:

• Onboard new locations with ease — while remaining aware of any network issues that may arise anywhere in the world 
• Continue to make data-driven decisions — with the support of clear, quantifiable data from LogicMonitor’s observability platform 
• Further optimize customer service — with continual uptime that keeps order sourcing correct and communications flowing easily in both directions