Solution brief
At LogicMonitor, we believe that shaping the future of Agentic AIOps and observability requires more than just powerful technology. It demands bold perspective, deep market insight, and strategic vision. That’s why we’re excited to welcome Gregg Siegfried, former Gartner Vice President and longtime observability analyst, as our new Head of Market Strategy & Competitive Intelligence.
Gregg brings over 30 years of operating and advisory experience to LogicMonitor, including nearly a decade guiding enterprises through complex decisions in monitoring, AIOps, and IT operations. His appointment signals our deepened commitment to delivering insight-driven innovation in an increasingly dynamic market.
We sat down with Gregg to learn more about his move from Gartner back into operating, his take on observability trends, and what excites him about joining LogicMonitor at this pivotal moment.
Q: After nearly a decade at Gartner, what inspired your move back into operating—and why LogicMonitor?
Gregg: I’m a builder. Most of my career has involved creating or operating software products and services. Gartner is a wonderful place to work, and it absolutely reshaped my approach to technology, but at some point, I realized I missed building. With the industry evolving so rapidly, I realized I wanted to shift from observing change to driving it, and that meant stepping back into an operating role. I began to wonder if I could return to a smaller, more agile environment.
LogicMonitor has exactly the right combination of size, stability, and potential to capture my interest. The team is exceptional. The platform is helping customers not only monitor infrastructure but optimize, automate, and scale it in ways that weren’t possible even a few years ago. When I saw how it’s powering digital transformation for global brands, I knew I wanted to be part of that story. And Christina [Kosmowski, CEO]—well, she can be very convincing, as you probably know.
Q: From your vantage point, what are the most exciting—and most overhyped—trends in observability right now?
Gregg: Agentic AI probably fits both categories. AI has moved incredibly fast, and it’s hard not to be impressed by what LLMs are already enabling. But hype can outpace reality. I’m also closely watching OpenTelemetry’s momentum—adoption is accelerating, and its stability has improved dramatically.
More broadly, I’m excited by how observability is expanding to touch things like incident response and progressive delivery. I’ve long been a proponent of autonomous IT operations, and it’s finally starting to feel within reach, assuming we can move beyond rule-based AI systems to agent-first ones that can take action. Also, of course, we have to have that unified data context to bring the telemetry and observability dataset together with external ITOps context to power a unified knowledge graph. This does require a level of collaboration across the vendor ecosystem that’s incredibly diverse right now—there’s something for everyone.
Q: Your role at LogicMonitor spans market strategy and competitive intelligence. How do you separate signal from noise in such a fast-moving space?
Gregg: Ask me again in a few months! But seriously, my experience leading Magic Quadrants taught me how to filter overwhelming volumes of input—vendors, clients, noise—and zero in on what really matters to customers looking to achieve outcomes for their organizations. Sometimes, what isn’t being talked about is more important than what is.
I’m especially excited that there’s such strong internal AI adoption at LogicMonitor, stemming from the OpenAI collaboration. These days, it’s not that we have too little data—we often have too much. Partnering with teams across Sales, Product, Engineering, and Marketing will be essential to ensure we’re always reading the right signals.
Q: How do technologies like OpenTelemetry, eBPF, and AI figure into the future of observability?
Gregg: The future of telemetry acquisition is open source—and right now, that means OpenTelemetry. Robust OTel support is already “table stakes.” Differentiation in this space is shifting toward analysis, insights, and automation.
eBPF is fascinating. It enables safe code execution in the Linux kernel and powers some slick instrumentation use cases. For example, some tools can now auto-instrument applications without touching the code—collecting traces, logs, and metrics directly from the kernel.
And with AI, it’s a double-edged sword. Observability platforms will increasingly depend on AI for anomaly detection, adaptive thresholds, and GenAI-based insights. And the future lies with agentic AIOps. But at the same time, we also need to be thinking about how we observe AI and agents. LLM-based apps can seem healthy by traditional metrics but deliver nonsense due to hallucinations or drift—a nontrivial observability challenge.
Q: What’s one piece of advice you’d give to enterprise teams navigating today’s complex observability stacks?
Gregg: Simplify. Rationalize. Most teams don’t need 10 or 20 monitoring tools anymore. And having all these tools will only slow you down more as the IT environment gets more complex. Today’s platforms are powerful—the challenge is understanding how your systems interact. Reducing tool sprawl makes those relationships much clearer. That’s where resilience lives.
Q: And finally — what keeps you grounded outside of work?
Gregg: My family, absolutely. I’ve spent the last decade living in a forest, and nature’s constant change is incredibly grounding. I recharge through music—playing, listening, traveling to shows. I also volunteered as an EMT for years. That work puts “IT emergencies” into perspective pretty quickly.
Looking Ahead
Gregg’s arrival comes at a transformational moment—not just for LogicMonitor, but for the entire observability category. As we invest in AI-powered insight, open standards like OpenTelemetry, and platform-wide simplification, Gregg will be instrumental in ensuring our strategy stays sharp, differentiated, and customer-led.
We’re thrilled to welcome him to the team.
👉 Connect with Gregg on LinkedIn
📢 Stay tuned for more from Gregg in upcoming analyst and industry briefings.
As AI adoption accelerates across Europe, enterprises need infrastructure that’s powerful, trusted, compliant, and close to home. That’s why LogicMonitor is excited to announce the expansion of our global footprint with a new data center in Frankfurt, Germany – our seventh worldwide. This launch reflects surging demand for LogicMonitor’s AI-powered observability platform, particularly in compliance-driven industries across the EU and DACH region (Germany, Austria, Switzerland). It’s a key milestone in our commitment to helping European businesses monitor, optimize, and scale complex hybrid environments, on your terms.
Serving the Needs of the European Market
Germany enforces some of the strictest data protection and residency requirements in the world, and continues to influence policy across the EU. With this new data center, LogicMonitor shows our ongoing commitment to aligning with key in-country regulations—including the Federal Data Protection Act (BDSG), GDPR, and internal mandates to keep operational data within national borders.
“The new German data center brings us closer to customers and makes it easier for them to adopt LogicMonitor under the compliance frameworks they already trust,” said Matt Tuson, General Manager, EMEA at LogicMonitor. “This investment aligns with data sovereignty expectations, ensuring observability data stays governed by German and EU law. For many organizations, in-country hosting is a prerequisite—not just for compliance, but for vendor selection.”
This launch directly supports LogicMonitor’s existing roster of DACH customers and further benefits sectors across the EU like banking, manufacturing, and the public sector, where infrastructure location is often non-negotiable.
Half of Germany’s top 10 most valuable enterprises—spanning software, insurance, manufacturing, and healthcare—rely on LogicMonitor to power resilient, high-performance IT across complex hybrid environments. With the addition of the German data center, these leading LogicMonitor customers meet compliance requirements while also gaining faster performance, lower latency and more responsive hybrid observability across the region.
Supporting Growth Across DACH and the Greater EU
The DACH region is one of LogicMonitor’s fastest-growing markets, with a customer base that includes industry leaders like Migros, Switzerland’s largest retail enterprise. This new data center removes adoption barriers for companies with strict data residency rules and reinforces our value to compliance-heavy industries.
“We’ve built a strong local presence—including growing our team in Munich—and this expansion continues that momentum. It signals to customers and internal teams alike that we’re investing in long-term success across Europe.” Says Vice President DACH, Oliver Henecka.
As part of our global infrastructure, Frankfurt is now LogicMonitor’s seventh region, contributing to a data residency footprint in six distinct countries: Australia, Germany, Ireland, Singapore, the United Kingdom, and the United States. This network enables customers to maintain local control while benefiting from scalable cloud performance—whether motivated by compliance, risk mitigation, or strategic trust.
As we prepare to onboard customers to the new data center, we’re excited about what this means for our customers: faster performance, stronger compliance, and deeper partnership. Local data hosting in the EU is a strategic priority, and we’re just getting started.
Bringing AI-Powered Hybrid Observability to Latin America
LogicMonitor is excited to announce our expansion into Latin America with the opening of our new office in Mexico City. This marks a significant milestone as we continue our mission to deliver AI-powered hybrid observability to organizations across the globe. With our presence now established in Mexico City, we are poised to better serve the region’s rapidly growing market of forward-thinking companies that are embracing the future of IT operations.
We’re Thrilled to Serve the Latin American Market
Latin America is a hub of innovation, with enterprises across industries rapidly evolving their IT infrastructures to stay ahead in a competitive global market. Companies in the region are investing heavily in digital transformation, cloud migration, and AI-driven operations—key areas where LogicMonitor provides unmatched value. By establishing a local presence, we are now delivering more direct support, faster response times, and deeper collaboration with our customers and partners in the region.
“LogicMonitor’s growth in Mexico City reinforces our commitment to world-class observability solutions and deepening our presence in the region,” said Alyene Schneidewind, Chief Performance Officer at LogicMonitor. “Our Mexico City Center of Energy embodies our culture of connection, collaboration, and innovation, and we’re excited to see it thrive.”
A New Center of Energy and Celebration of Growth
LogicMonitor made the first Mexico City based hires in August 2024, marking the beginning of the company’s presence in Latin America. Since then, we have successfully onboarded our initial team, which includes professionals across Sales, Customer Experience, IT, and HR. Now, with the team onboarded and enabled, we are commemorating this milestone with an official office opening and ribbon-cutting ceremony.
This new office complements our global network of Centers of Energy, which include locations in Austin, Boston, San Francisco, and Santa Barbara (U.S.), Singapore and Pune (Asia), London (Europe), and Sydney (Australia). Each of these hubs is designed to foster collaboration, drive innovation, and support our global customers at scale.
LogicMonitor already serves a thriving customer base across industries in Latin America, providing world-class observability solutions to companies such as Axity, Banco Davivienda, Pluspetrol, and Totalplay. We are engaged with thirteen local partners including Business Innovation Technologies, Xailna, Artica Digital and Initel.
Strategic Priorities and Growth in Latin America
LogicMonitor’s expansion into Latin America aligns with broader company focus areas including:
- Owning the Modern Data Center: We continue to lead in hybrid observability, focusing on AI-driven innovations in cloud and log monitoring to help organizations manage their IT environments with confidence.
- Powering an ITOps Revolution: We empower ITOps professionals by providing tools that advance careers, enhance AI adoption, and demonstrate business value.
- Reimagining Work to Drive Scale and Growth: We invest in our people, leverage AI for operational excellence, and cultivate a data-driven culture to support enterprise growth with talented team members across the globe.
Looking Ahead
“In just a few months, our vision of establishing an Energy Center in Mexico City has become a reality, and we’ve built a strong team ready to drive results,” said Ulises Isunza, Sales Leader for Latin America. “The culture, vision, and quality of the people at LogicMonitor made my decision to join an easy one, and I couldn’t be happier to be part of such a wonderful team.”
The future of LogicMonitor in Latin America is bright. Our investment in Mexico City is just the beginning, and we look forward to deepening our relationships with customers, partners, and the broader IT community in the region. We are hiring and growing—join us in shaping the future of hybrid observability in Latin America!
Stay tuned for more updates, and if you’re in Mexico City, we’d love to connect!
