By Mark Banfield, Chief Revenue Officer, LogicMonitor
Last week, the team and I hosted our annual Revenue Kickoff event in Austin, Texas. For a full three days, we brought our entire go-to-market team together from nine global offices to one location to celebrate 2019’s massive accomplishments and align on goals for 2020.
2019 was a banner year for our sales and marketing organization:
- 60% year-over-year growth
- 200% Q4 attainment in EMEA
- In 2019, 50% of the Revenue org were promoted or changed roles within LogicMonitor
- Significant investments and expansion into Channel and Strategic Alliances, including the hiring of a new Global VP
At the event’s signature black-tie gala, a record number of sales representatives and innovators were recognized on stage for their contribution to our organization’s success. Here at LogicMonitor, hard work gets rewarded, and those sellers are headed for an incredible President’s Club trip to Mexico in March.
The theme for this year’s Revenue Kickoff event was “Faster. Higher. Stronger.” The world of infrastructure monitoring is moving fast, but at LogicMonitor we are innovating even faster. We’re elevating what monitoring is doing for our customers and moving quickly to deliver automation and intelligence via AIOps to help them stay ahead of the game. In fact, we’re disrupting the market, moving from monitoring to IT Infrastructure Intelligence, and this is resonating with the biggest, global brands out there.
LogicMonitor is a goal-oriented organization. My commitment to every sales professional, is that, if you’re willing to learn, we’ll provide the coaching to master enterprise B2B selling and to smash your goals. We delivered against impressive commitments in 2019, but in 2020 our goals are even higher. A big part of our Revenue Kickoff is making our team and customers stronger, so we had a strong, forward-looking focus on training during the event. Our teams took a deep dive into best-practice processes identified by LogicMonitor leaders as well as key stakeholders at our parent company, Vista Equity Partners.
Our 2020 Revenue Kickoff event also served as an official welcome for Unomaly employees. Earlier this month, we announced the acquisition of Unomaly and are thrilled to welcome them into the LogicMonitor family. Unomaly’s go-to-market team joined the event from Stockholm and London. This acquisition accelerates LogicMonitor’s AIOps roadmap and will help ITOps teams quickly gain the intelligent insights needed to determine when and how to embrace automation in order to resolve IT infrastructure issues before they disrupt customers’ digital experience.
While 2019 was a monumental year for LogicMonitor, we are confident that 2020 will be even bigger and better. If you think you have what it takes to be part of the special story that we’re creating at LogicMonitor, then please see our career page that details all our open roles around the world. I am looking forward to working with you!
Mark is a seasoned leader with a history of developing international go-to-market strategies for high-growth businesses. He comes to LogicMonitor from Autotask (acquired Vista in 2014 and merged with Datto in 2017) where he was most recently Senior Vice President and General Manager, International. In his previous role, Mark was responsible for establishing and operating all international offices and grew Autotask’s international business to around 50% of total company’s revenue. Prior to Autotask, Mark held various sales management roles at Innopath and SmartTrust. Mark is a graduate of Kingston University, with a Masters degree from University College London and further education at London Business School. In his free time, Mark enjoys spending time with his family.
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