Insights and Automation: 3 ways to modernize your MSP with LogicMonitor

How MSPs can leverage automation to enhance their service delivery and improve the productivity of their teams

Companies are embracing IT automation. As MSPs look to scale operations in 2022 and beyond, there are a number of technologies and methods available to improve efficiency and deliver a more seamless experience for end customers. Automation is one way to increase delivery velocity and onboard more customers with fewer engineering resources.

Download this whitepaper for actionable tips on how to use automated processes to save time, do more, continue to delight your end customers.

With LogicMonitor’s GCP support, Cloud SQL database instances are automatically discovered and monitored alongside the rest of your hybrid infrastructure.

This whitepaper includes:

  • The benefits of full-stack observability and automation
  • How MSPs can leverage automation to deploy faster, monitor more, and automate more
  • How to leverage AIOps to produce actionable insights

Download the whitepaper

Assessment

The Modern MSP Blueprint: Evaluating Your Business Evolution Readiness

Break through the MSP ceiling with a self-assessment that actually moves the needle.

Your clients’ tech environments grow more complex every quarter. Meanwhile, your competitors are scrambling to reinvent themselves. Where do you fit in? Our MSP Evolution Assessment cuts through the noise to show you exactly where you stand—and what moves will actually drive growth.

You’ll be able to:

  • Benchmark your current capabilities against industry standards
  • Identify specific growth opportunities in your service delivery
  • Prioritize investments that will yield the greatest returns
  • Create a roadmap for transforming into a Next-Gen MSP
  • Gain competitive advantage in an increasingly complex market

What we evaluate:

Our assessment examines your business across five critical dimensions:

  1. Hybrid Infrastructure Capabilities
    How well you manage environments across cloud and on-premises systems
  2. AI, Data Integrity & Innovation
    Your readiness to leverage AI and data-driven insights
  3. Customer Retention Excellence
    How effectively you retain and grow your existing client relationships
  4. Tool Rationalization
    The efficiency and effectiveness of your technology stack
  5. Co-Managed Services
    Your ability to partner with clients’ internal IT teams

Once you’re done, turn your insights into real transformation. Contact our MSP experts to help you:

  • Analyze your results in depth
  • Identify your biggest growth opportunities
  • Build a practical roadmap for evolution
  • Implement strategies that deliver measurable results

Want the full picture on unlocking growth in 2025 with service expansion and differentiation for your MSP?

The assessment is just the start. Get the whitepaper to see how leading MSPs are turning strategy into action (and growth into margin).

Automation, for some people, is scary. The common misconceptions are that it can replace jobs, require an initial cost investment, and lead to more complications. Unlocking automation can actually help you enhance productivity, increase revenue, and improve customer experience. LogicMonitor enables ops teams to shift gears from focusing on “keeping the lights on” tasks to driving innovation within your organization through intuitive automation.

In this webinar, we’ll deep dive into:

  • The meaning of IT automation
  • Benefits of implementing automated processes,
  • Common automation misconceptions
  • How LogicMonitor can help you drive innovation by unlocking the path to automate within your ops team.

Watch webinar

Whitepaper

5 ways to automate with LogicMonitor

Whether you’re an MSP looking to cut customer onboarding time in half or an enterprise seeking to reduce alert noise, the end-to-end monitoring process is a lot simpler with automation. From alerting to reporting to auto-scaling, automation continues to help businesses unlock their path to growth, freeing up practitioners to focus on more strategic work and less on repetitive, mundane tasks.

5 ways to automate with LogicMonitor

In this whitepaper, you’ll learn:

  • 5 ways to automate with LogicMonitor
  • The role of AIOps in achieving unified observability
  • Real examples and case studies

Download Now

On-demand webinar: Increasing operational efficiency with monitoring best practices

Are you manually sending emails or having to create dashboards for each of your customers from scratch? When MSPs are looking to increase operational efficiency and attach rates, delivering on the customer experience is key. Easier said than done, but where do you start?

In this on-demand webinar, you’ll learn about common challenges faced by MSPs and best practices for overcoming them, including

  • Structuring portals
  • Automated deployment
  • Datasources
  • Integrations

On-demand webinar: How to automate your MSP into the next generation

As service providers onboard more customers to compete with the increasingly competitive market, the pressure to scale their environments usually leads to challenges, such as tool sprawl and team siloing. The side effects from these challenges can adversely affect the efficiency of your team by adding more repeatable, manual tasks.

IT automation is key.

In this webinar, you’ll take a deep dive into how LogicMonitor can help automate those repeatable, manual tasks that prevent you from driving strategic and transformational business objectives, enabling you to become a next-gen managed service provider.

Research Report

6 Tips for MSPs Selecting a Performance Monitoring Solution

MSPs cannot afford performance visibility gaps caused by rapid changes to clients’ infrastructure. As a result, performance monitoring is taking on more importance. The economics of this business require a future-ready monitoring solution, meaning one that is scalable, easy to deploy and works seamlessly across a client base that varies widely by industry and geography.

Flexibility is key to success for Service Providers that depend on monitoring to keep their clients’ businesses running like clockwork, even as their IT infrastructure evolves.

As a forward-thinking MSP, you know you need a monitoring solution that can keep pace with the speed of business, one that is easy to deploy, works seamlessly in hybrid infrastructure environments, can
scale automatically in line with growth, and extend monitoring to whatever is mission-critical for clients (commercial equipment, sensors, cameras, commercial freezers, business management applications, etc.).

  1. Automatically discover and monitor infrastructure
  2. Support for multi-tenancy and central data collection
  3. Extensive pre-built integrations
  4. Automated client-facing reports
  5. Customized Group Hosting
  6. Cloud-Based Solutions for Hybrid Monitoring

The following six tips will help you select the right performance monitoring solution for a multi-client environment:

Download the whitepaper

MSPs cannot afford performance visibility gaps caused by rapid changes to clients’ infrastructure. As a result, performance monitoring is taking on more importance. The economics of this business require a future-ready monitoring solution, meaning one that is scalable, easy to deploy and works seamlessly across a client base that varies widely by industry and geography.

Flexibility is key to success for Service Providers that depend on monitoring to keep their clients’ businesses running like clockwork, even as their IT infrastructure evolves.

As a forward-thinking MSP, you know you need a monitoring solution that can keep pace with the speed of business, one that is easy to deploy, works seamlessly in hybrid infrastructure environments, can
scale automatically in line with growth, and extend monitoring to whatever is mission-critical for clients (commercial equipment, sensors, cameras, commercial freezers, business management applications, etc.).

  1. Automatically discover and monitor infrastructure
  2. Support for multi-tenancy and central data collection
  3. Extensive pre-built integrations
  4. Automated client-facing reports
  5. Customized Group Hosting
  6. Cloud-Based Solutions for Hybrid Monitoring

The following six tips will help you select the right performance monitoring solution for a multi-client environment:

1. Automatically discover and monitor infrastructure

MSPs monitor inherited environments and infrastructure. As clients integrate new technologies and endpoints, you need the flexibility to easily monitor them without having to put in extra work or manual configuration. Once deployed, your performance monitoring tool should be able to scan each client environment and automatically detect and add new devices and resources to the monitoring system in line with infrastructure changes and growth so you can immediately begin measuring infrastructure health and performance. This time-saving automation capability is built into the LogicMonitor Platform with NetScanTM and Active DiscoveryTM features. The LogicMonitor platform is agentless; it automatically detects all devices and resources in clients’ environments (NetScanTM ), the key attributes of each (e.g. how many network interfaces does a server have? – Active DiscoveryTM ), and auto-configures monitoring based on industry best practices so you can turn on full visibility in minutes.

There are also potential financial benefits to having an efficient, effective monitoring system in place. For example, you can use LogicMonitor NetScanTM and Active DiscoveryTM features to accurately auto-discover what’s in a prospect’s environment and deliver a quote effectively to address the client’s specific needs and environment during the sales process. This technique adds accuracy and efficiency to the sales and onboarding processes, leading to faster revenue and better client satisfaction.

2. Support for multi-tenancy and central data collection

As an MSP, you need a cohesive performance monitoring tool with central data collection that provides top- quality service and coverage for multiple clients. LogicMonitor offers a variety of valuable features that support multi-tenancy environments, including a Collector architecture and role-based access control (RBAC).

LogicMonitor uses a Collector – a secure Java application – in each location that has infrastructure to be monitored. The Collector then discovers and monitors the resources within the infrastructure using standard monitoring protocols. This Collector-based architecture provides several key advantages:

  • Collectors are independent; they do not ‘see’ or communicate with
    each other, which allows for secure segmentation of client environments
  • Collectors allow for ease of monitoring overlapping subnets
  • Collectors are easier to manage than multitudes of agents deployed in every device and resource. Because LogicMonitor is a SaaS-based platform, updates can be automatic or controlled by your team. Maintenance requirements are minimal; there are no on-prem software agents or hardware systems to continuously maintain and update.
  • The Collector automatically detects resources and devices in an environment and can turn on visibility in minutes

The ability to grant role-based access to clients to give them real-time insight into their infrastructure is also key. A performance monitoring solution should also allow for granular role-based access control that can be customized for user and client privileges including access to server data, shared dashboards, and API data. This allows you to spend less time worrying about manual reports, creates a greater level of trust, and helps improve client retention. With role-based access control (RBAC), your team can demonstrate the value of the monitoring with reports that provide insight to clients in real-time.

LogicMonitor’s data retention feature includes a granular storage engine that holds every sample of data collected for up to two years. Data retention is beneficial for analyzing issues within a system and helps users identify long-term trends.

3. Extensive pre-built integrations

When choosing the right performance monitoring tool, finding one that allows integration with existing technology stacks and ITSM tools is critical. LogicMonitor has out-of-the-box integrations with ServiceNow, ConnectWise and AutoTask (among many others) that allow you to streamline troubleshooting by updating tickets in external systems based on alert status. Other integrations are available out of the box for automation and orchestration (Ansible, Puppet) and ChatOps (Slack). If an out-of-the-box integration isn’t available, make sure your chosen monitoring tool has a robust, open API so you can build custom integrations for any workflows. The best news: with LogicMonitor, you have the flexibility to route alerts for a client to the incident management system they use, while alerts to your team can be routed to the ITSM tools you prefer and use in-house, even if they differ.

4. Automated client-facing reports

Clients in the C-suite don’t generally spend time inside the monitoring solution. They want access to information so they can make informed business decisions. That’s why you should look for a performance monitoring tool that lets you create custom reports from executive overviews to technical reviews. You should also focus on finding a solution that allows you to set and forget report delivery so you can put your focus on what truly matters – optimizing your clients’ uptime and performance – while automating the delivery of valuable dashboards and reports that allow for effective planning, forecasting and more.

5. Customized Group Hosting

The ideal IT infrastructure monitoring solution will offer MSPs flexibility, allowing you to attach specific tags/ properties to groups, hosts, or specific instances. This type of flexibility gives you the ability to group your hosts the way you want (e.g. by location, organization/client, device type, etc.) and set up alerting thresholds anywhere, from the global to the instance level.

But the possibilities with LogicMonitor go beyond monitoring IT infrastructure – our technology provides insights into performance metrics for businesses, retailers and their devops teams, ensures that companies are aware of potential system outages before they happen, helps users prevent downtime on their customers’ favorite streaming apps, and can even monitor temperature sensors so that their food stays at safe levels.

MSPs that use LogicMonitor have the opportunity for customization and creating differentiation for their clients. LogicMonitor’s flexibility lends itself to being a great solution for internal IT operations and large enterprise customers alike.

6. Cloud-Based Solutions for Hybrid Monitoring

According to a 2019 ‘State of the Cloud’ study by Flexera, Enterprise organizations run 33 percent of workloads in public cloud and 46 percent in private cloud. SMBs run 43 percent of workloads in public cloud and 35 percent in private cloud. The important takeaway here is the most IT environments are hybrid and cloud is growing as the preferred platform by organizations globally to deliver services and applications. LogicMonitor excels at monitoring hybrid infrastructure environments in public clouds, remote data centers/ private clouds, and on premises.

The other benefit of LogicMonitor is that it delivers hybrid infrastructure performance monitoring as software-as-a-service. Because the monitoring platform is already in the cloud and LogicMonitor is an agentless solution, no dedicated hardware is required. This allows for rapid start-up time, so you can get back to business that much faster. Upgrades are automatic and require no downtime, so clients are continuously monitored with no gaps in performance.

Because LogicMonitor provides cloud-based monitoring, your team will save valuable time by avoiding the maintenance overhead of on-prem monitoring products and reduce capital expense.

We’ll help propel you toward a future that makes monitoring a vehicle for you to see more, know more, and do more to drive your business and continue to be a strategic partner with your clients – contributing to their business agility and innovation by managing and optimizing their technology infrastructure.

whitepaper

MSP 3.0- The Next Generation of Service Provider

When it comes to the concept of “the bigger the better,” your business needs to adapt and transform across the board via automation and optimization. From ISO audits to systematic processes, provisions that adhere to DevOps create a successful service provider that is readily able to scale. The answer does not reside in hiring a slew of hardcore coders, but rather a script and cohesive system for your internal team to create, implement and abide by. Treat customers with a professional attitude, rather than an abbreviated solution, and install an environment that unites skill sets, rather than segregates them. Converse about applications and productivity, and do so through well thought-out automated and optimized approaches.

Download the whitepaper

Video

LogicTalks: Logicalis

In this episode of LogicTalks, Mark Banfield, Chief Revenue Officer at LogicMonitor, sits down with Justin Cawood, Director of International Managed Services Operations at Logicalis Group, to discuss how Logicalis, a managed services provider, has evolved the way they monitor their customer’s infrastructures around the globe with LogicMonitor. Justin explains how LogicMonitor has allowed them to quickly discover and onboard new clients and infrastructures, consolidate tools and learnings across the global organization, and help Logicalis’ customers to transition to cloud and hybrid environments and excel while working from home. Justin also speaks about the evolving future of managed services, in which customers are beginning to operate in an outcome-based mindset and how MSPs need to adapt to meet those needs.

LogicTalks: Logicalis, with Mark Banfield, Chief Revenue Officer at LogicMonitor and Justin Cawood of Logicalis
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Video Transcription

Mark Banfield – Hello everyone and welcome to LogicMonitor’s LogicTalks. A conversation with industry experts and really innovative customers of LogicMonitor deep diving into the topics and technologies that make IT so crucial to the modern business world. Thanks for joining me, my name is Mark Banfield. I’m Chief Revenue Officer here at LogicMonitor. We have a really exciting conversation for you today. I’m joined by Justin Cawood, who is Operations Director of International Managed Services at Logicalis. Logicalis a global managed service provider. In his 20 years of tenure with Logicalis. Justin has been instrumental in architecting and implementing a variety of key systems, processes, and operational frameworks. His efforts in structuring Logicalis’, digital service platform, has resulted in true consistency in the way that service management is delivered to customers across the globe, allowing for improved operational efficiency, scalability, and quality throughout the entire portfolio globally. Thank you for joining us Justin and welcome to LogicTalks.

Justin Cawood – Hi Mark, thanks, great to be here.

Onboarding and Monitoring Customer’s Diverse Infrastructures

Mark Banfield – Great, so let’s dive straight in. With such a wide breadth of customers, each having their own unique infrastructure, different use cases, different needs. What was some of the major hurdles you faced in monitoring your customer’s infrastructure? And how does switching to the LogicMonitor help solve those pain points?

Justin Cawood – One of the main challenges we face or have faced historically, is the ability to do dependency mapping, because to be there for an MSP, you’re not managing the entire environment. So you have a subset of the customer’s environment that gets a contractor due for management. So that first step of using to discover, and show the customer what they have is crucial, and what we built is a tight integration between LogicMonitor and our service management, so that we can bring that discovered data into our system, have a conversation with a customer, and then once they contract with us, we significantly speed up the onboarding, because the data’s already in our CMDB. And we just flag which CIS and devices they want managed, and then we move forward into the next stage without a lengthy process of gathering data through spreadsheets. And then in terms of typology and root cause, we again had [LogicMonitor] discover the entire environment for the system to be able to do those kinds of things. I’ll get into a bit more of this later, but LogicMonitor facilitates us to do machine learning and clustering, which solves a lot of those problems. So a combination of using the typology that’s built into LogicMonitor, and then using the data that is fed into our data lake and turning on machine learning, the combination of those things, enables us to do root cause and clustering which is huge when you’re dealing with the types of volumes that we’re dealing with.

Endpoint Onboarding and Management at Scale

Mark Banfield – So Justin, regarding the volume of devices that you’re using LogicMonitor to manage, could you talk about that? But also, in terms of onboarding new customers, specifically, how much more efficient is that?

Justin Cawood – Yeah, sure, Mark the scale’s pretty big, I mean, we are currently contracted for 20,000 devices and we’re growing into that rapidly, at a few thousand a week. So we’re gonna use up the capacity fast, and then, when we bring on other regions, we’ll probably be in the 35 to 40,000 range pretty quickly. So the scale is pretty high and that’s why, to the conversation around onboarding, with that kind of scaler devices, the fast onboarding and the ability to do discovery, and the integration between our service management and LogicMonitor is crucial. Even after we’ve discovered a device, we can turn on the monitoring from our CMDB, from the customer record without having to go back and forth between tools. So that ability that LogicMonitor has given us access to do that is huge. And then the discovery, the fast discovery for onboarding, is also significant, tasks that would take us a few weeks to do in the past, can be done within minutes.

Importance of Tool Consolidation across a Global Managed Services Provider

Mark Banfield – So Justin tool sprawl can easily overwhelm support teams, especially when an incident occurs. How important was it for you to be able to consolidate monitoring tools into a single platform and a single pane of glass?

Justin Cawood – Yeah, no, it’s true Mark. And to exasperate tool sprawl, we have multiple regions. So Logicalis operates in 26 countries. And in many of those countries, there was independent tool use. And with LogicMonitor, we were able to consolidate all of that globally, which is not just preventing tools sprawl and cost redundancies and things like that. But we’re now able to operate in a consolidated fashion. So our integrations that we build, and all the developments that we do, are now leveraged globally, because we start with that common monitoring tool. So everybody’s running on the same instance of LogicMonitor, sharing learnings, sharing standards. So the benefit that we’re getting from a effort on one tool is huge, not to mention the savings and infrastructure.

Operational Benefits and Customer Experience

Mark Banfield – So we talked a lot about benefits, were specifically around operational benefits. What are some of the things you’ve seen for your internal teams, as well as fuel customers?

Justin Cawood – The reporting is fantastic, the dashboarding, we extend that to our customers through our portals. So everything we’re seeing, all the analytics and history and trending that we see, the customers can see as well. So yeah, the user experiences is a significant step up.

Helping Customers Transition to Work from Home

Mark Banfield – Great so we’ve been going through a tough period with the coronavirus. How has Logicalis helping its customers transition to remote working.

Justin Cawood – From day one, we internally, we transitioned everybody to work from home, and we have huge operation centers all over the world. So that was a very significant effort, that we’re able to achieve very quickly. And part of that is because we use SAS tools, and everybody has remote access. So internally it was a very quick, in fact most places we did that within one week. Then we, at the same time built new propositions for our customers, focused on work from home capabilities, remote access, security, all that kind of stuff. And it’s actually been significant. I hate to say this, but we’re actually doing quite well, because of the demand on our technology.

How Managed Services are Adapting to Outcome Based Solutions

Mark Banfield – Yeah, that’s awesome. And you’re very right that the managed service market, is undergoing significant change, driven two fold, one by the fact that there is now these modern technologies that allow you to change the way that you service customers, but also the demands of your customers are changing. And the expectations are changing. We live in an era where expectations are from every part of that life is that technology just works all the time, every time without any downside. Talk to us a little bit about how you see Managed Services changing in the coming years, because there’s a very dynamic space, is a very fast growing space, and you’re right at the forefront of it, with what you’re doing with AIOps How do you see the market changing in the next three to five years?

Justin Cawood – Yeah It’s a good question. Mark, I think more and more, whether it be Managed Services or anything else in technology, I think we’re gonna see a trend to outcome-based solutions right? So, I think customers are gonna expect the same from us as an MSP, and more and more they’re gonna contract a business outcome. So, in the past used to see server, you would negotiate with a customer to say, I will manage your server, and when something breaks I’ll fix it next time. Now we’re saying, give me a virtual machine in a cloud. I don’t care about the server. I don’t care about the CPU in there. Just give me an outcome, which is that server needs to run and perform at a certain speed and deliver the result I need. Now you’re seeing SAS on top of that saying, give me an application that does X to give me an outcome. So I think with managed services, we’re gonna see more and more of that. I don’t want to know about all the server and the SLS, just commit to give me an outcome. So I think we’re gonna see more of that, keep my business running thinking, and spare me the complexity of all the details, I don’t want to know about the details, just commit to give me that outcome.

Transformation to Cloud and Agnostic Monitoring

Mark Banfield – You’ve touched upon cloud there, which is obviously, we’re in a period of massive cloud transformation. How is Logicalis seeing that transformation with your customers? How much now of what you do start seeing cloud versus on-prem?

Justin Cawood – Yeah, no, you’re absolutely right, Mark. I mean, we’re seeing a massive migration to the cloud. There was hesitation a few years ago, as you know, there were all kinds of barriers to security and people were nervous about it, and they were only putting their non-prod stuff into the cloud. Now we’re seeing the opposite, people that were hesitant in the past, have broken that barrier. And it’s now a case of not if I wanna get there, but can you help me get there, because I have some complexities, the LogicMonitor stuff we’re doing, is, makes that transparent, it doesn’t matter where the customer is, on prem or in the cloud, whether it be in Azure, in AWS, wherever they are, it makes no difference, right? No matter where they are or which cloud they are, which country they in.

Benefits of a Multi-tenant, Single Instance Monitoring Platform

Mark Banfield – Can you talk a little bit about two fold. One is from a technology perspective, how a SAS platform that’s multi-tenancy, helps you deliver Managed Services. And secondly, from a commercial standpoint, how we’re working with you from a partnership standpoint, to make sure that we can support you as an MSP, as opposed to an end user IT organization.

Justin Cawood – Yeah, sure, So firstly, the multi-tenancy and MSP aspect is critical to us. the ability to have a single instance that we manage globally, but allow each country or region to have a space in there, to carve it up as many ways as you want, is absolutely critical. So we get the benefit of sharing all of our data source, work and development, but still being able to have independent views. So admins in one country can just view their customers. So it’s huge. The second part of the question that Mark the partnership, not only has it been great technology, but you guys have proven to be a really, really great partner. And I know it’s gonna sound like I was almost paid to say that because I’m probably quite passionate about this but, seriously that the relief, when we had questions or needed help, even now with the AIOps stuff, we’re ingesting huge volumes of data into a data Lake. And we’re working with you guys, on ways that we can make that more efficient. And there’s never been a question of, I’m sorry, that’s the way it works, go read the document or anything like that. It’s always been a case of, hey, we hear you, we’ll work with you, and let’s figure this out. And it’s been amazing just to see the level of partnership that you guys have brought to the table. It really feels like a partnership as opposed to a vendor relationship.

Mark Banfield – Well, we enjoy the partnership too, and it’s been a very fruitful one and continues to be so, well, thank you Justin for the time taken, thanks for your candid feedback and thoughts on not only logic models about the MSP market in general. And if you would like to learn more about Justin’s journey or anything about LogicMonitor, please visit our website, www.logicmonitor.com

Video

LogicTalks: Aurora

In this episode of LogicTalks, Mark Banfield, Chief Revenue Officer at LogicMonitor, sits down with the CEO of Aurora, Ant Molloy. Aurora.io is a software and services organization who serves a wide variety of MSPs, telco resellers and IT resellers. Listen in as Mark and Ant discuss the innovative ways Aurora is able to quickly deploy and integrate devices in the cloud and on-premises to deliver ROI to its customers.

LogicTalks: Aurora
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Video Transcription

Mark Banfield – Okay, welcome everyone to LogicMonitor’s inaugural LogicTalks. This is a new initiative where we’re going to be speaking to industry experts and to really innovative LogicMonitor customers to talk about and deep dive into topics that are so important to the IT industry and why IT is so important in the modern workplace. Thanks for joining me on this premiere episode. My name is Mark Banfield and I’m the Chief Revenue Officer here at LogicMonitor. Today I’m joined by Ant Molloy from his home in Lancashire in the north of England. Ant is currently the CEO of Aurora. He has a plethora of knowledge and experience in the software space, particularly around monitoring and we’re very excited to have him here today.

Ant Molloy – Hi, Mark. Thanks very much for that.

Mark Banfield – Ant, why don’t you start by just giving us a quick overview on Aurora, your role, and about what Aurora does and how you operate in the market today.

Introduction to Aurora

Ant Molloy – Aurora is a software and services organization. We really see ourselves as an enabler for MSPs, telco resellers, and IT resellers. We provide software as a platform, which covers billing, sales, sales enablement, order, automated provision, and care platforms. As part of our care platform, we use LogicMonitor. We wanted pin that to get us to proactive management, or our resellers use that, I should say. The MSPs use that. I guess from the monitoring standpoint, we see ourselves as almost the enabler for MSPs. So we’ve got experience and professional services people and automation software that enables people to get more out of monitoring applications. And we’ve chosen LogicMonitor to be an integral part of that.

Managing Hybrid Infrastructure Environments

Mark Banfield – So it’s a really exciting business. I know you’ve had a lot of growth and a lot of success with the LogicMonitor platform. What are some of the major hurdles that you faced in managing and maintaining some of the different infrastructure environments and applications?

Ant Molloy – I guess there are two ways of looking at that. Aurora and Aurora’s platform is now fully monitored by LogicMonitor. I think that the wider piece of this is really more about our customers. So our customers are then selling on to their customers a monitoring service. They’re managing 10s of thousands of devices with varying different types of software. The amount of monitoring software that’s out there and within an organization, there’s usually four, five, six different tools. But there isn’t a consistent way of seeing that. So our customers spend too much time getting the tools working.

Key Criteria for Selecting a Monitoring Tool

Mark Banfield – When it came to making a selection and looking at the different criteria that was important to you as an organization in selecting a single pane of glass, a single monitoring platform. What was the process you went through? And what were the key decision criteria?

Ant Molloy – Needs to work, I know that sounds obvious, but it really does. I think the amount of time some monitoring tools, and we’ve had a plethora of monitoring tools, the amount of time it takes to get one working was a key factor. So making sure that it was simple and easy, making sure that the rollout was simple and easy. Sometimes our customers bring on basis quite quickly in quite significant numbers. So getting a view of that is important. Also, one of the things which I’ve been pushing for quite some time is SaaS first. No longer do I have to have a conversation on getting more disk space or getting more compute power. That’s your problem. And quite happy for you to have it. So I think that was a major factor. I think, strong and extensive API, especially for us in Aurora, we’re a software business. We’ve got a platform that we wanted to integrate LogicMonitor to. So whether that’s underpinning some of our support applications, whether that’s giving visibility directly to the end-users of our customers. So API was big up there as well.

Deployment Speed

Mark Banfield – Absolutely. I know one area that’s been a big differentiator for you has been around the speed with which you can deploy and integrate devices that you need to monitor. Because it’s a SaaS platform and it integrates with a lot different technologies, and know you think about it as ServiceNow and other things. Could you just talk a little bit about what you’ve done there? So I think it’s quite an innovative approach that you’ve taken.

Ant Molloy – We’re software developers at heart, but ultimately, we think about software first, we think about automation. We’ve done a number of things in that, one of them is we’ve underpinned the rollout of new devices of collectors. And again, we’ve used the API to do that with our own software using Ansible- using a variety of other pieces of technology that we brought together. We have integrated things like ServiceNow but we also have a layer in there, which means it doesn’t have to be ServiceNow. It could be Zendesk, a variety of other ticketing systems, but also our own sort of underlying affinity. Aurora affinity support system. LogicMonitor is the cornerstone of that. And really where we look to be the starting point of that proactive management of alerting, whether it’s an application, or whether it’s a piece of hardware, so there is that. I think the other piece that we’ve done, which we’re evolving all the time is our self-service portal. Our customers are displaying information about the devices which are being monitored in LogicMonitor to their customers. So we use a single instance of LogicMonitor for that one customer, but then we cooked and create views of that through our portal. In our next release in June, July time, we expect to take that even further. Customers can have their own devices and then that impacts at the back end into our support system, into our CMDB, into the billing system. As soon as a customer adds something that gets into the bill, and that’s a fully automated process, and that’s where LogicMonitor and the Aurora affinity platforms really come together.

Innovative Use Cases

Mark Banfield – And it’s a great solution. In terms of some of the innovative things you’ve enabled your customers to do, are there any that you could just talk about in terms of some interesting use cases where the combination of our platform with Aurora’s platform has really driven a really significant ROI?

Ant Molloy – I don’t think there’s one customer that we have that operates in the same way. We’ve got ones where they are handling break-fix, I mean, it is really about getting proactive alerts, and actual information about the actual failure so an engineer can turn up on-site with the right part. I think the consolidation of tooling. I think I talked about, sort of that single pane of glass. That obviously helps the service provider, or the managed service provider, or the reseller to manage the state, but also the amount of applications that we’ve turned off, as part of that, I think there are probably 50, 60 different monitoring tools. All of which had a license cost or a maintenance cost, all of which had some piece of hardware involved in that ongoing management. So some of our customers have really seen massive savings in that.

Extensibility of LogicMonitor

Mark Banfield – Yeah and I think one of the things that’s interesting with your deployment is that you have 10s and 10s and 10s of thousands of devices under management. Maybe just touch upon some of the extensibility of LogicMonitor- the flexibility it gives you in monitoring very different types of devices.

Ant Molloy – We want to use LogicMonitor as our single tool. And we want our resellers and MSPs to use it as their single tool as well. I think what we have is we’ve got customers that look at the same device in very different ways. So that could be just from a pure hardware point of view, and we’re really just caring about if it’s alive, and maybe some detailed information about hardware failures. And they never go up the stack. Then you’ve got other ones who are money service providers that are looking at that operating system. And then you go into the database, then you go into the applications. Pretty much each of our customers has got different usage- anything as complicated as a database server, or cluster, or down to application servers, down to Bluetooth headsets. Then you’re getting into the IoT space as well, which we see is a major area of growth. Because we’ve automated the approach to bring devices on, it means all of a sudden it opens up that wider monitoring space because you’re not spending massive amounts of time, adding on a Bluetooth headset. Why would you? So with automation, that helps us get into that market as well.

Monitoring Cloud Environments and Digital Transformation

Mark Banfield – In terms of public cloud, I know you’re using LogicMonitor to monitor some of those cloud environments. You yourself as Aurora are using public cloud, obviously, but also your customers are. Is that something that’s accelerating the move to use of public cloud like AWS, Google, Microsoft?

Ant Molloy – Well, we’re massive users of the cloud. So yes, at Aurora we’ve been on that journey, probably for last two to three years. I think some of our customers who are delivering a breakfix, that tends to be not on the cloud. I don’t really distinguish between a cloud environment or an on-premise environment. I just see those as devices and we’re looking at the health of those devices. And if something goes wrong, we just using a consistent way to manage it. And that single pane of glass. It’s all about service up time. It’s all about service performance. And the fact that we can bring that together into one is great for us, because we literally don’t want any more tools.

Proactive Monitoring, AIOps and Automation

Mark Banfield – Now, so a lot of what you’ve talked about has been driving monitoring to be less about being reactive, and more about being proactive and identifying issues before they actually ever become a major issue. You’ve done a lot on that journey yourself, and you’re leveraging some of the AIOps capabilities that we brought into the platform. But I know that’s something you feel very passionate about, isn’t it? I mean, AIOps and automation?

Ant Molloy – Yeah, I think automation is integral to probably everything that I’ve been doing over the last sort of 15 years if I’m honest. Using applications, using software, using hardware to do things quicker and better. I see automation kind of being part of our DNA. And we probably look at automation before we look at how we look at a user interface, if I’m honest, and anything that has got some form of automation, some form of AI, some form of using data that we’ve collected to make a better experience, ultimately, for the end-user. But to our resellers to our MSPs, and then to Aurora, ourselves. And I’m all up for that, as you know.

Mark Banfield – Yeah, I know, absolutely. Thanks very much. Thanks to everyone who’s subscribed to listen to this today. Remember to go to the LogicMonitor YouTube channel for the latest episodes of LogicTalks, there’ll be many more of them, I’m sure we’ll see Ant on here again. If you’re interested in how IT infrastructure monitoring and intelligence can help your organization then by all means, please swing by logicmonitor.com to get started. And we hope to see you again for the next episode of LogicTalks. Thank you.