CASE STUDY


As the UK’s fourth-largest automotive retailer, Vertu Motors places customer experience at the center of its 198 dealerships. Representing world-leading brands like Ford, BMW, Toyota, and Mercedes-Benz, they aim to provide a seamless journey from online browsing to in-showroom visits. However, meeting the expectations of today’s tech-savvy car buyers requires more than just a wide selection of exceptional vehicles. It demands a robust, adaptable technology ecosystem that enhances both operations and customer satisfaction.
The Need for More Than Traditional Monitoring
Vertu’s rapid business growth and transition to a hybrid IT model, which included a significant migration to AWS cloud services, introduced operational complexity that their legacy monitoring tools could no longer manage effectively. As digital services became more integral to their sales and operations workflows, gaps in visibility began to hinder performance optimization and impact the customer experience.
These challenges stemmed from:
● Lack of visibility into cloud performance, creating gaps in their monitoring strategy
● Difficulty pinpointing root causes as systems interacted unpredictably
● Lengthy troubleshooting sessions and reactive firefighting that consumed valuable time and resources
● Unpredictable tool loads due to AWS’s dynamic nature and fluctuating customer demand that their existing tools couldn’t effectively monitor
The Solution: Hybrid Observability for a Modern Enterprise
Immediate value and streamlined deployment
LogicMonitor Envision provided actionable insights quickly, giving Vertu a comprehensive view of their IT operations within days of implementation. The platform’s rapid time-to-value ensured actionable insights were immediately available.
Proactive issue detection and resolution
LM Envision uncovered hidden issues that had gone undetected. Critical problems, such as unpredictable load spikes that would have impacted thousands of customers, were proactively identified and resolved. This prevented potential disruptions and improved overall system stability.
Data-driven optimization and resource allocation
LM Envision’s detailed insights empowered Vertu to make informed decisions about vital machine performance metrics such as CPU performance, memory consumption and IOPS, allowing them to optimize AWS resources and find the ideal balance between performance and cost.
The Future of Automotive: Powered by LogicMonitor Envision
Looking ahead, the Vertu group plans to further enhance the customer and employee experience. They intend to leverage LM Envision’s data-driven insights to fuel innovation and streamline processes across their network of dealerships.
Vertu Motors plc is committed to solidifying its leadership in automotive retail by continually improving service offerings and customer experience. With a goal to set new industry benchmarks for customer loyalty, they’re building on an impressive 97% recommendation score.