How Honeywell Improved Digital Performance and Revenue Growth in China

Honeywell: An Industrial and Aerospace Leader Expanding Digital Experiences

Honeywell is a global leader in aerospace, engineering, and industrial technologies, serving customers across industries including life sciences, energy, chemicals, oil and gas, and aerospace. As digital engagement became increasingly important to customer acquisition and revenue growth, Honeywell needed to ensure consistent online experiences for users around the world.

Challenge: Understanding User Experience in China

Honeywell considers customer experience to be “the only KPI that matters.” To maintain that standard, the company requires continuous visibility into network performance, application delivery, and customer experience across every market it serves.

As Honeywell expanded its digital presence in China, it faced a significant challenge: understanding how users experienced its websites and applications behind the Great Firewall of China.

“If you’re doing business on the internet and you’re not accounting for the consumer population inside of China, and you’re not accounting for the Great Firewall of China, you’re doing yourself a great disservice. That consumer population dwarfs the rest of the internet,” said Paul Fries, Honeywell monitoring leader. 

Why Honeywell Chose LogicMonitor and Catchpoint

Honeywell needed a monitoring solution capable of providing comprehensive observability into user experiences across China while supporting performance optimization efforts worldwide.

After evaluating multiple options, Honeywell selected Catchpoint, a LogicMonitor company, because of its extensive monitoring presence throughout China, including 45 nodes across 18 cities.

The Immediate Impact of Catchpoint

Following deployment, Honeywell quickly uncovered a critical issue affecting digital performance in China: content was failing to load successfully for users at an alarming rate.

Catchpoint revealed a 95% content delivery failure rate across portions of Honeywell’s digital experience in China. With visibility into the root causes of those failures, Honeywell’s teams were able to rapidly implement architectural and code changes to improve delivery performance.

Regaining Control of Digital Performance in China

Before implementing Catchpoint, Honeywell was unknowingly losing leads and revenue because customers in China were unable to consistently access website content.

Today, Honeywell uses ongoing monitoring, testing, and observability capabilities to continuously evaluate performance across the region. Teams can quickly identify root causes, optimize content delivery, and address issues before they affect customer experiences.