Dynata to acquire Reimagine Holdings
First-party data and data services company, Dynata, has reached an agreement to acquire Reimagine Holdings Group, a leader in data creation and technology-enabled business intelligence. The acquisition is subject to regulatory approval and is expected to close in Q1 2019.
Reimagine Holdings is comprised of several business units including Critical Mix, a provider of online survey and digital data; MarketSight, a cloud-based SaaS data analysis and visualisation platform; and PopResearch, an automated brand and communications market research platform.
Read More: CMO