CMO’s Top 8 Martech Stories for the Week – 24 January 2019

LogicMonitor In the Press

Dynata to acquire Reimagine Holdings

First-party data and data services company, Dynata, has reached an agreement to acquire Reimagine Holdings Group, a leader in data creation and technology-enabled business intelligence. The acquisition is subject to regulatory approval and is expected to close in Q1 2019.

Reimagine Holdings is comprised of several business units including Critical Mix, a provider of online survey and digital data; MarketSight, a cloud-based SaaS data analysis and visualisation platform; and PopResearch, an automated brand and communications market research platform.

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