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CASE STUDY

How AT Internet Gained Global Performance Visibility in 30 Minutes

AT Internet needed a way to see performance from the customer side, test across global regions, and resolve issues before customers noticed them.
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COMPANY AT Internet
INDUSTRY Advertising
PRODUCTS Synthetic Monitoring
SOLUTIONS ‣ Synthetic monitoring ‣ Custom alerts and dashboards ‣ Load speed testing
SUCCESS BY METRICS ‣ 50% faster tag loading time ‣ 30 minutes average time to find and fix issues ‣ Improved customer trust
AT Internet

AT Internet is an early pioneer in the digital analytics industry. Through Analytics Suite Delta, the company helps organizations measure audiences and optimize digital performance across marketing channels with GDPR-compliant data collection, exploration, activation, and sharing.

COMPANY AT Internet
INDUSTRY Advertising
PRODUCTS Synthetic Monitoring
SOLUTIONS ‣ Synthetic monitoring ‣ Custom alerts and dashboards ‣ Load speed testing
SUCCESS BY METRICS ‣ 50% faster tag loading time ‣ 30 minutes average time to find and fix issues ‣ Improved customer trust
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AT Internet Improves Global Performance Visibility

AT Internet, an early pioneer in the digital analytics industry, helps companies measure audiences and optimize digital performance across marketing channels. Through Analytics Suite Delta, AT Internet provides solutions for GDPR-compliant data collection, exploration, activation, and sharing.

Challenge: Limited Visibility Into Customer-Side Performance

Because AT Internet provides real-time analysis to its customers, its SaaS application must remain fast and available. AT Internet also provides a JavaScript tag that customers place on their websites, enabling the company to collect data for its analytics solution.

“We have customers around the world using a variety of internet service providers (ISPs),” said Thomas Fisher, business unit manager at AT Internet. “We needed a view of performance and availability from the customer side, but it was very challenging to achieve this.”

At first, the company tried deploying its own external monitoring servers throughout South America, China, India, and the United States. But that limited deployment could not cover every area and provider in a large country like China, let alone the rest of the world.

Why AT Internet Chose LogicMonitor’s Catchpoint

After evaluating various options, AT Internet selected Catchpoint Internet Performance Monitoring (IPM) because of its:

  • User-friendly interface, dashboards, and reports
  • Global network of more than 850 monitoring nodes
  • Large, 150-node monitoring network within China

“Catchpoint’s coverage allows us to monitor the customer experience from every network and location worldwide.”

Thomas Fisher Business Unit Manager, AT Internet

The Immediate Impact for AT Internet

After deploying Catchpoint IPM, AT Internet saw immediate, measurable improvements like:

  • 50% reduction in time to load JavaScript tags
  • 30-minute time between issue identification and resolution
  • Improved website performance by testing new programming language changes

Regaining Control of Network Performance

Before Catchpoint, AT Internet struggled to identify performance issues before customers noticed them. Now, Catchpoint’s tools and testing nodes allow AT Internet to:

  • Validate service quality 
  • Pinpoint network issues 
  • Vet new service providers 
  • Visualize application errors 
  • Optimize web pages 

“Catchpoint has been seamlessly integrated into our processes. Adding it to our toolbox gives us the end-to-end perspective we need to ensure the best quality service for our customers.”

Thomas Fisher Business Unit Manager, AT Internet

Why This Matters for Digital Analytics Teams

AT Internet’s experience with Catchpoint shows how digital analytics platforms can move from simply delivering data to supporting a better end-user experience. Other web-based solutions that rely on JavaScript snippets can benefit in the same way by improving tool performance, reducing impact on end-user websites, and maintaining global visibility across multiple ISPs.

“It gives credibility to our customers that we use a best-of-breed solution to monitor our availability and quality,” said Fisher.

See How AT Internet Improved Global Performance Visibility