How Cloudinary Uses Synthetic Monitoring to Quantify Performance Improvements Across Global Digital Experiences

Cloudinary Needed a Better Way to Measure and Demonstrate Value

Cloudinary helps more than 10,000 organizations manage, optimize, and deliver digital media experiences at scale. The company manages more than 60 billion assets for global brands, enabling teams to efficiently store, transform, and deliver images and videos across websites, applications, and digital channels.

As digital experiences become increasingly media-rich, performance has become a critical business concern. Images and videos often represent the majority of a webpage’s weight, directly affecting load times, user experiences, and customer engagement.

The Challenge: Demonstrating Measurable Performance Impact

When organizations move their media assets to Cloudinary, they often experience faster page load times and improved digital experiences. However, proving those improvements with objective data across global markets was challenging.

“We weren’t really utilizing any tools, or didn’t have any real mechanisms, to measure and quantify the performance improvement that we were providing to [customer] websites,” said Gary Ballabio, vice president of technology partnerships for Cloudinary.

Gaining Visibility Into Global User Experiences

After implementing Catchpoint, Cloudinary gained immediate access to performance insights that had previously been difficult to obtain.

The platform enabled Cloudinary to:

• Visualize website performance across global locations
• Compare performance outcomes before and after optimization efforts
• Identify regions experiencing slower load times
• Communicate results through intuitive reports and visualizations

The Immediate Impact of Catchpoint

After deploying Catchpoint, Cloudinary saw beneficial improvements like:

• Easier new user adoption thanks to clear data visualizations
• Better customer experience through data-backed platform enhancements
• Increased visibility into global user experiences

Quantifying Success in New Ways

Before Catchpoint, Cloudinary struggled with assigning hard numbers to the positive benefit it has on its customers’ websites. Now, it’s easy to show people exactly how Cloudinary can speed up their websites with the help of real data and straightforward visualizations.

“There are a lot of sophisticated ways that we can look at the data and be able to diagnose what the differences are, what sorts of improvements we as a service can provide, or even just to help identify where we need to add additional value,” said Ballabio. 

Why This Matters for SaaS Organizations

For SaaS providers, delivering value is only part of the equation. Demonstrating that value with objective data is equally important.

Cloudinary’s experience highlights how synthetic monitoring helps organizations move beyond assumptions and anecdotal feedback to gain measurable insights into digital performance. By combining performance testing with intuitive reporting and visualization, organizations can better understand user experiences, communicate outcomes to stakeholders, and continuously improve the services they provide.