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CASE STUDY

How a Global Digital Ad Network Improves Delivery

Flashtalking, now part of Innovid, needed better visibility across complex global networks supporting billions of ad impressions. See how Catchpoint Internet Performance Monitoring helped the team proactively detect issues, improve SLA compliance, and deliver more consistent digital experiences.
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COMPANY Flashtalking, Now Part of Innovid
INDUSTRY Advertising Technology (AdTech)
Flashtalking, Now Part of Innovid

Flashtalking, now part of Innovid, is an independent advertising technology platform that helps advertisers, agencies, and media partners deliver, personalize, measure, and optimize digital advertising across desktop, mobile, connected TV (CTV), and other digital channels. Its platform supports omnichannel campaign execution, creative personalization, ad serving, measurement, and verification, helping brands deliver more relevant advertising experiences at global scale.

COMPANY Flashtalking, Now Part of Innovid
INDUSTRY Advertising Technology (AdTech)
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Flashtalking: A Marketing SaaS Leader Monitoring Complex Networks

Flashtalking, now part of Innovid, is an advertising technology platform that helps advertisers, agencies, and media partners deliver, personalize, measure, and optimize digital advertising across desktop, mobile, connected TV (CTV), and other channels. 

Its platform supports omnichannel campaign execution, creative personalization, ad serving, measurement, and verification at global scale. 

Keeping Global Ad Delivery Running Reliably

Delivering billions of digital ad impressions requires visibility well beyond internal infrastructure. Flashtalking needed to monitor performance across ISPs, CDNs, and third-party providers to maintain reliable ad delivery and meet service-level agreements (SLAs). Internal monitoring alone could not provide the end-user perspective needed to identify and resolve internet performance issues quickly.

Finding Visibility Beyond Internal Infrastructure

Flashtalking needed a solution that would streamline ad deployment, end-user visibility, and reporting.

“If you only use internal monitoring, you’ll never see what your customers see,” said Joseph Keling, director of IT at Flashtalking. “You always need an external monitoring solution, specifically, to ensure that you can see exactly what the endpoint delivery and performance is from outside your type of operations or your limited bubble.”

Flashtalking chose Catchpoint Internet Performance Monitoring because it could monitor internal infrastructure, multiple networks, and third-party infrastructure used in global ad delivery. Its network of more than 800 nodes worldwide enabled testing across 20 internet service providers (ISPs) in 30 global locations. It also supported randomized round-robin testing, providing a more representative view of internet performance.

Giving Flashtalking Greater Visibility and Control

With Catchpoint, Flashtalking:

  • Simplified product testing through custom Selenium scripting.
  • Reduced mean time to discovery (MTTD) and mean time to repair (MTTR).
  • Improved proactive alerting with deeper performance analytics.
  • Strengthened SLA compliance through continuous monitoring from the end-user perspective.
  • Increased visibility across first- and third-party infrastructure supporting global ad delivery.

“Catchpoint had the largest geographic footprint as well as availability of ISPs to satisfy a wide variety of needs.”

Joseph Keling Director of IT, Flashtalking

See for yourself. Download the PDF.