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CASE STUDY

Protecting Trust Across a Global Advertising Platform

Supporting more than 10 billion daily recommendations requires confidence that APIs and digital services perform reliably around the world. Learn how Teads Holding Co. improved operational insight, accelerated issue detection, and helped engineers resolve issues before customers were affected.
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COMPANY Teads Holding Co.
INDUSTRY ‣ SaaS
PRODUCTS ‣ Synthetic Monitoring
SOLUTIONS ‣ Synthetic Monitoring ‣ Custom Testing ‣ Customizable Alerts
SUCCESS BY METRICS ‣ Detect issues in under one minute ‣ Support more than 10 billion daily recommendations ‣ Faster incident response ‣ Improved API visibility
Teads Holding Co.

Teads Holding Co. (“Teads”) (Nasdaq: TEAD) is a leading omnichannel advertising platform focused on driving outcomes for brand and performance advertisers across screens. By combining predictive AI technology with premium media, creative, addressability, and measurement, Teads helps advertisers achieve full-funnel business outcomes. The company partners with more than 10,000 publishers and 20,000 advertisers globally and is headquartered in New York, New York, with approximately 1,700 employees across more than 30 countries.

COMPANY Teads Holding Co.
INDUSTRY ‣ SaaS
PRODUCTS ‣ Synthetic Monitoring
SOLUTIONS ‣ Synthetic Monitoring ‣ Custom Testing ‣ Customizable Alerts
SUCCESS BY METRICS ‣ Detect issues in under one minute ‣ Support more than 10 billion daily recommendations ‣ Faster incident response ‣ Improved API visibility
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Delivering Reliable Digital Experiences at Global Scale

Teads powers billions of digital interactions every day through advertising experiences that depend on high-performing APIs and distributed application services. As traffic and platform complexity increased, Teads needed deeper insight into application performance to protect customer trust and deliver consistent digital experiences.

Because Teads’ advertising services load independently from publisher websites, monitoring performance required more than infrastructure monitoring alone. The engineering team needed insight into how applications and APIs performed across different locations, traffic conditions, and user experiences to quickly identify the source of performance issues.

Improving Insight Across APIs and Application Services

To gain deeper operational insight, Teads selected Catchpoint to complement its existing monitoring environment.

By combining synthetic monitoring, custom testing, and integrations with Pingdom and Slack, Catchpoint helped engineers:

  • Monitor complex API performance from the end-user perspective
  • Accelerate root cause identification across application components
  • Improve application-layer observability
  • Respond to incidents more confidently and efficiently

With Catchpoint, we can confirm our services are up and running and APIs are connected.”

Guy Kobrinsky VP Cloud Platform, Teads Holding Co.

Faster Detection Leads to Faster Resolution

After implementing Catchpoint, Teads significantly reduced the time required to identify performance degradation and determine where issues originated.

The additional visibility also improved incident response by giving on-call engineers the context they needed to troubleshoot issues quickly—even if they weren’t experts in every area of the infrastructure.

Instead of escalating every incident, engineers could make informed decisions sooner, helping restore service more efficiently while reducing unnecessary overnight escalations.

Better Visibility Supports Better Business Outcomes

Today, Teads can quickly identify performance issues across application layers and APIs before they have a broader impact on publishers, advertisers, or end users.

For an organization delivering more than 10 billion recommendations every day, that operational confidence helps protect customer trust while enabling engineering teams to remain proactive.

As Kobrinsky explains, “We want to be proactive and fast about resolving issues, and monitoring with Catchpoint is one of the key ways we can do that.”

With greater insight into application performance, Teads can proactively resolve issues, maintain reliable digital experiences, and protect the trust of publishers and advertisers around the world.

See How Teads Holding Co. Improved Global API Visibility