How Nine Entertainment Used AI to Reduce Alert Notifications by 80% During Live, International Sporting Events

Supporting Australia’s Leading Media Network

Keeping Critical Media Services Running

Nine Entertainment supports high-demand media operations where outages can affect viewers, advertisers, and internal teams. With multiple inherited monitoring systems and growing operational complexity, the company needed unified visibility across its environment.

The Challenge: Disconnected Monitoring and Too Much Noise

Following a series of acquisitions, Nine was left with disjoined infrastructure, multiple monitoring tools, and overlapping vendor agreements. Alert noise made it harder to identify what actually mattered, and duplicate issues were contributing to ServiceNow incident overload.

The Solution: Unified Observability with LogicMonitor and Edwin AI

Nine adopted LogicMonitor to consolidate monitoring into a single cloud-based platform. With LM Envision and Edwin AI, the team gained comprehensive visibility, AI-driven alert correlation, and faster identification of issues across infrastructure and services.

The Results: Fewer Alerts, Fewer Incidents, Better Viewer Experience

With LogicMonitor in place, Nine reduced alert notifications by 80% during live international sporting events and lowered ServiceNow incidents by 30%. The platform also improved real-time visibility into bandwidth and streaming performance, helping the team deliver a stronger broadcast experience while creating a scalable foundation for future growth.

Improved observability for better operational outcomes

Aurora’s deployment of LogicMonitor has already delivered measurable improvements in day-to-day IT operations and incident response.