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CASE STUDY

The One Change That Improved People Inc.’s Response Time by 95%

People Inc. uses active observability and real user monitoring to catch issues faster, protect site speed, and keep readers engaged across high-traffic digital properties.
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COMPANY People Inc.
INDUSTRY ‣ Media
PRODUCTS ‣ Linux RPM (A1) ‣ Synthetic Monitoring ‣ Real User Monitoring (RUM)
SOLUTIONS ‣ Real User Monitoring (RUM) ‣ Ongoing testing ‣ Integration with internal dashboards
SUCCESS BY METRICS ‣ Easier internal data sharing ‣ Accurate RUM metrics collection ‣ Better decision-making through data
People Inc.

People Inc. is America’s largest digital and print publisher, reaching nearly 200 million people each month across a portfolio of trusted brands. Its properties span health, home, food, finance, beauty, style, travel, and lifestyle, helping audiences find answers, make decisions, and discover inspiration.

COMPANY People Inc.
INDUSTRY ‣ Media
PRODUCTS ‣ Linux RPM (A1) ‣ Synthetic Monitoring ‣ Real User Monitoring (RUM)
SOLUTIONS ‣ Real User Monitoring (RUM) ‣ Ongoing testing ‣ Integration with internal dashboards
SUCCESS BY METRICS ‣ Easier internal data sharing ‣ Accurate RUM metrics collection ‣ Better decision-making through data
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People Inc., an operating business of IAC, helps approximately 100 million users per month find answers, solve problems, and get inspired. Across brands including Verywell, Investopedia, The Spruce, Byrdie, and Simply Recipes, the company depends on fast, reliable sites that meet reader expectations from the first click.

People Inc. Chose Active Observability and RUM

People Inc. needed a solution that combined active observability with Real User Monitoring (RUM). The team wanted to discover and solve performance issues faster, reduce mean time to resolution, and turn performance data into something they could use to improve the user experience. As Matthew Landolf said, “We realized that RUM was going to be one of the most important things to provide us with the visibility we needed to make the performance enhancements that we wanted to.”

People Inc. Regained Control of Site Speed and Bounce Rate

Once LogicMonitor’s Catchpoint was in place, People Inc. saw a 95% reduction in MTTR, easier data management, better reporting through internal dashboards, and stronger user retention and engagement. “Our mean time to resolution has dropped considerably since we’ve deployed all of the Catchpoint products… real user monitoring has given us the ability to find root causes almost immediately,” Landolf said.

People Inc. Strengthened Collaboration Around Performance Data

With LogicMonitor’s Catchpoint in place, People Inc. could more easily integrate performance insights into the systems and dashboards its teams already used. That made it easier to share context internally, speed up troubleshooting, and keep different teams working from the same data rather than piecing together their own versions of the problem.

Why This Matters for Digital Publishing

For publishers, site performance is part of the product. When readers come in through search or AI-driven discovery, there is no room for delay. People Inc.’s experience shows how active observability and RUM can help teams protect the reader experience, reduce MTTR, and stay focused on delivering fast, reliable content at scale.

See for yourself.