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CASE STUDY

How Xandr Keeps Billions of Daily Ad Impressions Moving

Xandr uses LogicMonitor’s Catchpoint to monitor internet performance, identify issues faster, and help deliver reliable digital advertising at global scale.
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COMPANY Xandr
INDUSTRY Advertising Technology
PRODUCTS ‣ Synthetic Monitoring ‣ Real User Monitoring (RUM) ‣ Linux RPM (A1)
SOLUTIONS ‣ Global synthetic monitoring ‣ End-user experience monitoring ‣ Internet performance visibility ‣ Root cause analysis
SUCCESS BY METRICS ‣ Faster mean time to resolution (MTTR) ‣ More targeted engineering alerts ‣ Improved service reliability
Xandr

Xandr, part of Microsoft Advertising, powers a global marketplace for premium advertising. Its data-enabled technology platform—including Xandr Invest, Xandr Monetize, and Xandr Curate—helps buyers and sellers optimize return on investment while supporting an open marketplace and the open web globally.

COMPANY Xandr
INDUSTRY Advertising Technology
PRODUCTS ‣ Synthetic Monitoring ‣ Real User Monitoring (RUM) ‣ Linux RPM (A1)
SOLUTIONS ‣ Global synthetic monitoring ‣ End-user experience monitoring ‣ Internet performance visibility ‣ Root cause analysis
SUCCESS BY METRICS ‣ Faster mean time to resolution (MTTR) ‣ More targeted engineering alerts ‣ Improved service reliability
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Xandr Delivers More Than 10 Billion Daily Ad Impressions While Processing 150 TB of Data

Xandr powers the buying and selling of digital advertising for customers around the world. Every day, the company facilitates more than 10 billion ad impressions across five continents while processing more than 150 terabytes of data.

Maintaining Visibility Across a Global Advertising Platform

The scale of Xandr’s advertising platform made it difficult to quickly identify performance issues across applications, internet infrastructure, and third-party providers. The team needed better visibility to investigate issues faster, validate CDN performance, and help meet customer service-level agreements (SLAs).

Why Xandr Chose LogicMonitor’s Catchpoint 

Xandr selected Catchpoint to gain deeper visibility into internet performance and end-user experience across its global environment. Active observability, real user monitoring (RUM), and worldwide monitoring nodes help the team distinguish issues across applications, third-party providers, and the network, while providing engineers with the data they need to resolve problems faster.

Immediate Impact

Catchpoint helped Xandr improve mean time to resolution (MTTR) by giving engineers faster insight into the origins of performance issues. With more targeted alerts, custom visualizations, and centralized performance data, teams can investigate incidents more efficiently while helping deliver reliable digital advertising at global scale.

Regaining Control of Ad Delivery Performance

With greater visibility into application and network performance, Xandr has more control over the reliability of its ad delivery. Custom visualizations and regularly scheduled testing give engineering teams the insight they need to understand how users experience the platform worldwide.

Instead of spending time verifying alerts or determining whether an issue originated in its own environment, with a third-party provider, or on the network, the right engineers receive targeted alerts in near real time. Combined with Catchpoint’s waterfall and scatterplot charts, that helps teams isolate root causes faster and move more quickly on fixes.

See How Xandr Improved Performance Visibility at Global Scale