Kathryn Drake is an Integrated Campaign Manager at LogicMonitor.
How long have you been at LogicMonitor?
I started in June 2019.
What has been your favorite project at LogicMonitor so far?
We recently launched the first dedicated asset of the 2020 ICP campaign, the “Alerting and Monitoring Best Practices Guide.” I enjoyed this project because I was able to work with a lot of members of the marketing team, and it was truly a collaborative effort. We spent a long time developing the ICP messaging and personas, so it was really cool to finally see them come to life in an asset.
What is the most rewarding part of your role?
It’s really rewarding to see people align their activities with the personas and messaging we’ve created. It’s great seeing everyone on the same page and working together.
Was there a certain moment in your career that you felt was a turning point?
I always thought I’d be in consumer advertising, but I fell into an internship at a B2B marketing firm in Austin. I was hired to be a summer intern assisting on different projects, but one of the account managers ended up unexpectedly leaving. This allowed me to work on bigger projects than I would have originally as an intern. That was my first exposure to B2B tech marketing and I realized that’s where I want to go with my career. I ended up joining them full time after graduating.
What is your favorite book?
My all-time favorite book is To Kill a Mockingbird. I love classic novels. My most recent favorite is Just Mercy by Bryan Stevenson. It was really eye-opening and written so well that I couldn’t put it down, even though the subject matter is difficult.
If you could choose anyone, who would you pick as your mentor?
I would pick Reese Witherspoon. We both grew up in Tennessee and she’s a great example of a strong woman. She’s an entrepreneur, supports the arts, and has created opportunities for not only herself but also for other women in the entertainment industry.
Where’s your favorite place?
Any random cafe in Paris. The people-watching is entertaining, and you can get a great cup of coffee. Every time I go on vacation, it’s always go go go, and stopping at a cafe forces me to pause and really take in the city.
What are 3 words you’d use to describe LogicMonitor?
Supportive. Evolving. Exciting.